Our visual identity is based on the graphic design building blocks presented here. Starting from the same building blocks makes a better and clearer impact in our communication. There are certain new elements, but also a lot that you will recognise from our existing identity. One new element is a set of pictograms which are specially drawn for Lantmännen. We have also reworked and claryfied our colour palette and various graphical elements.

The main components of the graphical profile are: