The Guarantor in printed matter and ads

In printed matter and advertising, the Guarantor is treated differently depending on, if it is the Group or a product brand that is the sender.

You can download the Guarantor you need to the right. Below you can read about what applies to communication efforts for different senders. Select the topic that suits your project. In the left-hand menu, you will find detailed style guide.

  • Food-oriented B2C communication with the Group as the sender
  • B2B communication (non food) with the Group or a company as the sender
  • B2C and B2B communication with the product brand as the sender
  • Maxi-Guarantor.



Standard design of the Guarantor. Used in food-oriented corporate and corporate communications.

Food-oriented B2C communication with the Group as the sender

The following version of the Guarantor should be used when the Group performs overall communication for the concept "Great food". The aim is to strengthen recognition and create cross-fertilization between Lantmännen and the product brands.

In relevant cases, companies in the food sector can also use this version of the Guarantor in place of the Group logo in advertisements, on the front of leaflets and similar.

 


To avoid "double marking" the device, the guarantor replaces the Group logo and is therefore placed in the same position. The basic rule for the size is 1/3 of the unit width.


The extended version of the Guarantor - with the message "Good Food" - Merge Multiple Product Brands.

Together with several product brands

The following version can be used when the Guarantor is present along with several product brands for trade-marketing, retail advertising and signs. Here, the flag has been pulled out to make room for product brands (which are always left-aligned). Note the open space between the text message and product brands as well as the size ratio between the symbols. The placement is normally right-aligned. In relevant cases, companies in the food sector can also use this version of the Guarantor in place of the company logo in advertisements, on the front of leaflets and similar.




When a product brand is the sender, the Guarantor always has a fixed location on the left of the device.

B2C and B2B communication with the product brand as the sender

For product brands that are food, the message "Great food from Lantmännen" is used in marketing communication. To create recognition, the Guarantor has a fixed position at the bottom left of the product brand's communication.

The basic rule for the size is ¼ of the device's width.




B2B communication (non-food) with the group or a company as a sender

Communication Concepts for non-food is being prepared. We are developing a narrower concept for business based on each brand platform. 

For more information contact identity@lantmannen.com