Along with logo and font, the color scale is what creates identity and recognition.
On the web, the green color is perceived as "heavy" if used on large areas. Therefore, the green color needs to be counterweight by a larger part of white and sand in digital channels. Use this color circle as a rule of thumb.
You can find color codes for digital use here.
All Lantmännen's communication is based on the green color range. Try to find a balance so that the green color is always visible in all views while not taking over completely.
White & sand
To balance the green color we use white & sand.
Text color instead of black.
The blue color is used e.g to accentuate and highlight a graphic element. It should not be used as a background or take over green in a layout.
This color scale should be used for information graphics. It should not be used as a background or take over green in a layout.