Here, we present examples of designs to inspire you.
Inspiration examples - Publications
A few tips and reminders:
- If possible, use large images with bleed. Balance images with white or paler sections.
- Work with the whole green palette, starting with the main colour.
- Headings should be large and bicoloured.
- Pictograms are particularly suitable as vignette illustrations and can illustrate the subject in the text.
- Use transparency in objects to create a “layers on layers” effect.
Examples for inspiration - Publications
- Infographics placed in images visually bind the content of the publication.
- Use several green shades for a germinating impression. Keep in mind that if the dark colours of the green palette are used on large surfaces, it is important to balance the layout with light sections and other green colours.
Inspiration Example - Promotional FIlms
In promoitional films the focus is on the message. Typography and logotype are the main graphic elements used.
Inspirational example - Websites
All designs are based on function in digital channels and mobile mode.
Inspirational example - Websites, banners
Banners on web pages are a challenge both to format and channel. Here we try to get a quick recognition in high competition and big noise.
Image material is hard to find suitable for all formats, but works well when it succeeds. To stand out, we can work with a pure typographic solution.
Background color, Sand color, with a variety of green tones works well as easier options. As a variation of the content, pictograms can be used.
Inspiration Example - Screens & Roll-ups
Logotypes, borderless images and characteristic typography create a clear communicator.
Develop flow and graphic solutions
Due to our form of information graphics, new solutions such as processes, etc. can be developed. Together with our pictogram this is a good way of visualising facts and information.
Grid system - A tool for layouts
A “grid” is a tool to create consistent and balanced layouts. It consists of a number of guides (horizontal and/or vertical) and acts as a template where you place text, images and other objects on the grid’s lines.
The base consists of vertical lines that create a number of columns and spaces.
The example to the right shows how text columns can be made wider or narrower to vary a layout. The fixed space provides consistency and creates calm.
The horizontal base line is based on the size of the bread typography Text and headers can be placed at both the upper and lower guideline and can
Correctly used the grid system makes it easy to find consistency in the layout. Not only in print, but between several communication platforms.