The bubble is always filled with the identity’s accent color, and the text is set in sans serif. It can be placed freely within the layout or overlap other elements such as images or color fields, as long as legibility and overall visual balance are maintained.
The highlight bubble should be used sparingly and with clear intent – ideally one per layout – to retain its impact and avoid competing with other content. In rare cases, such as layouts with only a headline and an image, multiple bubbles may be used, but never more than three.