• The Brand foundation
    • Our visual identity – the core
    • About our brand
    • Brand platform
    • Brand structure
    • Tonality
  • Graphical building blocks
    • Logotype
    • Color
      • Color for information graphics
    • Image style
      • Guidelines Product photo style
        • Building blocks
        • Color, light and material
        • Image format
        • Exemple photo shoot brief
    • Information graphics
    • Pictogram
      • Construction
    • Symbol
    • Typography
      • Lantmannen Serif
      • Lantmannen Sans
      • Microsoft Office environment
    • Design elements
    • Grid system
    • Paper quality
  • Lantmännen as guarantor
    • Then we use the guarantor
    • The structure of the guarantor
    • Digital medias
      • Social media
        • Facebook
        • Instagram
        • Twitter
        • Youtube
      • guarantor in web ads
    • The Guarantor on packaging
      • Overall guidelines
      • Other markings
    • The guarantor in print and advertising
      • Size & position
    • TV – commercials and sponsorship
  • Lantmännen as sender
    • Guidelines (company and group)
    • Applications
      • Fixed identity carriers
        • Management in social media
        • Vehicles
        • Profile products
        • Work clothes
      • Flexible carriers
        • Publications
        • Graphical models
        • Banner/small surface
        • Commercial
        • Supply communication
        • Fairs/Event/Rollups
        • Recruitment ads
          • Print ad
          • Digital ad
          • Sökordsoptimering
          • Images for recruitment ads
        • Visual rooms
          • Interior
        • Vykort/Inbjudning
    • Concept design
      • Climate & Nature
        • Name & Logotype
        • Logotype with a message
        • The Ribbon
          • Example packaging
        • Typography
        • Image style
        • Pattern & illustrations
        • 50% lower climate impact
      • Farm of the Future - Bjertorp
        • Logo
        • Logo - Farm name first
        • Signs
    • Digital implementation
      • Logotype & symbol
      • Interactive elements
      • Pictogram
      • Color
      • Graphic elements
      • Header
      • Typography
      • Named sites
  • Contact
  • Swedish

 
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