Then we use the guarantor
The aim of the Guarantor is always to support the group's product brands and create cross-fertilisation between them and the Lantmännen brand.
This increases awareness of Lantmännen and the values that Lantmännen is renowned for, which contributes to greater consumer interest in buying our product brands. At the same time, Lantmännen gains additional exposure and becomes more known, and thereby increasing the value of all the brands involved.
Activities with Lantmännen/Good Food where the main communicator is developed by or in cooperation with GF Communication & Brand. In central joint campaigns and depending on the media/unit, the standard and extended Guarantor with product logotypes can both be used.