Managing digital adaptation
These guidelines should primarily reflect how Lanmännen should be experienced on the web in terms of color, typography and general layout.
We keep a clean layout with clear typography, plenty of space/whitespace and limited with color elements, in favor of the content of the text and a rich image material. The design should be seen as a clear messenger and guide to relevant content.
The guidelines mainly describe color and typography, which together constitute the updated graphic identity for the web, version 2023.
Guidelines contain rules for fonts, colors and image examples. It also shows what the common design elements look like and how to use the new typography and color palette.
The content should be seen as a complement to and an adaptation of the general graphic building blocks.