The individual pictograms follow our manner and must not be supplemented or changed. Additions to the library of pictograms are produced centrally.

The manner is also the basis for illustrations and graphic information materials. For more information and questions, contact

The basics

The details that make up Lantmännen's pictogram manner.

1. start with the basic shapes

2. Free space to clarify

3. Stencil (detail)

4. Shape: Circle

5. Two colors with an accenturated detail


We work with four specific color variations.


Line thickness

A crucial detail is the thickness of the lines.


We work with three colors and white in the production of pictograms.
The primary solution is green lines on a sand-colored bottom.