Management in social media
Lantmännen is a group with several companies that share a common visual identity. In social media, channels and accounts are created and used relatively freely, and the management of graphics needs a uniform appearance.
The goal is to be able to create recognition both when Lantmännen is the main sender and acts as a guarantor for our various product brands.
For a uniform appearance, we need to act in the same way, regardless of whether it is companies or the group that communicate in our own channels. Here are suggestions on how Lantmännen should use the predefined areas in each channel for effective presentation where Lantmännen is the sender.
The guidelines are based on what gives the best signal value and recognition.
When our product brands use social media, Lantmännen acts as a guarantor.
Here we show how we get the strategy into the different channels, how we best visualize this in the limited spaces that the channels offer (in the head, in posts, in the flows…). It is important to get a good balance between pvm as sender and Lantmännen as guarantor.