Graphical building blocks

Our visual identity is based on the graphic design building blocks presented here. Starting from the same building blocks makes a better and clearer impact in our communication.

These design blocks, the foundations of the visual identity, have been revised in recent years to better present Lantmännen as the innovative and future-oriented company it is.

As this development work is ongoing, it is good to get in the habit of returning to the manual to take part in the most current guidelines and files.