Welcome to Lantmännen's identity manual

The manual is aimed at anyone who works with communication of the Lantmännen brand. It exists to ensure that the communication of our operations and the image we convey of Lantmännen is consistent in both expression and design.

Our visual identity

It is important that our visual identity conveys that Lantmännen is a future-oriented and innovative agricultural cooperative.

With a powerful and budding design language and inspiring images, we invite the recipient to our green world. With the help of information graphics, we show the results and the effect of our work. When we talk, we do it with the voice of the agricultural cooperative - proud that we can make a decisive difference for the future.

The visual identity is continuously updated to be an effective tool. Read more about our brand, its history and future under Brand fondation.