Lantmännen is a group with many companies in different operations that uses the same visual identity.
With many different product brands in different markets, there are different solutions for how a sender of a communication unit is handled. Here we clarify the different alternatives.
Some examples of senders and how they are organized within Lantmännen.
Overall communication and identification takes place with the Group's logo.
Our companies communicate with company names to their B2B customers.
Each product brand is the sender for its own communication and packaging to the respective target group, but always in combination with the Lantmännen's guarantor.
Read more about our brand structure under Brand foundation.
