Lantmännen's image style should be apparent in all photographs, illustrations and graphic elements that are used in printed material, adverts and websites.
- The motif, composition, cropping and placement of images are to express and communicate Lantmännen’s tonality.
- Images should exude a warm, vibrant and human impression.
- Images and layouts are characterised by light and spaciousness.
More information on image profiles and access to all group image material, can be found in the Lantmännen image bank. (Only for employees and partners of Lantmännen.)