Different projects and concepts can have their own design to more clearly hold a material together visually. The own design is then always based on Lantmännen's graphic building blocks and has our logo as the sender, but that the concept can be given its own adaptations.
Here we show guidelines and various examples to clarify this.
As a starting point, it is our brand, Lantmännen, that must characterize and be able to carry everything we do and it is always Lantmännen with our logo that is the sender.
Lantmännen is always the sender
Lantmännen's design program governs
We do not make additions to the logo
We do not create unique "brands" directly under the group brand