The guarantor is automatically placed on web pages located in our network of websites, the Green Web Framework. The guarantor for websites is interactive, and links to an information text about Lantmännen which is on the footer on all pages.
The guarantor is a requirement
The Guarantee shall be used on all websites for our product brands in food B2C and for brands covered by the Guarantee in a clear manner. This applies to both Food and Non-food and clarifies who is behind the brand.
The guarantor will appear on all websites for our product brands in Food B2C and for trademarks covered by the Guarantor in a clear manner. The Guarantor is designed to be responsive and work well in mobile devices.
For the same reason as on packaging, we use a compressed Guarantor for space reasons.
In which markets does the Guarantor apply?
On websites aimed at the Nordic markets, this is a requirement. In other markets, it is optional to use the guarantor in the product brand's market material. Where a website has Nordic languages / language choices, the Guarantor must be added.