The fonts Lantmannen Serif and Lantmannen Sans are important components of our identity that create recognition in communication and that we must use consistently.
Lanmännen Serif is used for headings and body text.
Lantmännen Sans is used for tables, captions and as body text in digital channels.
LM Serif 2.0_Desktop_för grafisk produktion.zip LM Serif 2.0_Office.zip LM Serif 2.0_Webb.zip LM Sans 2.0_Desktop_för grafisk produktion.zip LM Sans 2.0_Office.zip LM Sans 2.0_ Webb.zip
Typography is one of the strongest elements in our visual identity, together with our logotyp and the green color it build up the core of the brand and our identity. It has a way of sending subtlie signals to the viewer and we are using it in all communication.
Typography is an important component of our identity that creates recognition in the communication and therefore we make consistent use of the following typefaces:
We always use lower case/upper case text for best legibility.
If you want to accentuate individual words and sentences, use italics or the blue kick colour.
Headings
In headings Lantmannen Bold is used.
Big headings give impression and create identity. Use short headings.
Based on the following settings:
Line spacing 95%
Letter spacing: 0
Kerning: Optical
Intermediate heading/introduction
Intermediate headers and introductions are set in Lantmannen Medium.
Based on the following settings:
Line spacing 115%
Letter spacing: 0
Kerning: Optical
Body text
Body text is set in Lantmannen Regular. Columns are aligned to the left with as little punctuation as possible.
Based on the following settings:
Line spacing 120%
Letter spacing: +5
Kerning: Metric
Our headings must be large and green. We also work with bicolour headings as a way of creating identity and recognition.
When we give the typography colour we increase the amount of green in a layout, introductions and intermediate headers should preferably be in green.
Bear in mind to vary the green colours.
