Graphic elements

Here are suitable design elements for digital use and how these can be designed to be specific to Lantmännen and our visual identity.

Speech bubbles

A green speech bubble can be used to light up pages with a lot of text. Partly to get Lantännen's green color in a natural way and partly to catch the reader's interest.

The beige speech bubble is used as a fact box.


In longer texts it is good to break the content to capture the reader's interest. One way to do this is by printing quotes.

Give the quotes a lot of space and use Lantmännen Serif Bold.

Other examples

Example of transparent plate, use of pictogram, link blocks lying in layers and an illustration.