Banners on websites are a challenge, both in terms of format and channel. Here we try to achieve a quick recognition in high competition and great noise.

Images are difficult to find for all formats, but work well when successful. To stand out, we can work with a pure typographic solution.

Background color primarily sand color with a variation of green tone works well as simpler alternatives. Pictograms can be used as a variation in the content.

A banner follows our general guidelines for how logos, images, text, etc. should be handled on a surface with the only difference that the surface is often smaller and thus more difficult to work with.


As a simpler alternative, the sand color can be used as a background.