It is important that the Guarantor is displayed correctly in our social media channels. Here you will find instructions and examples of how the Guarantor is used on Instagram.

Profile picture and bio

To avoid logos being cut in the channels' established image format and large variation between profile images in Lantmännen's social media, we follow the following guidelines:

  • The profile picture should only show the product brand logo, without payoff or other texts.
  • Use white background, unless there is another background color or pattern in the Trademark Manual.
  • The width of the logo should be at least 80% of the format.

To make the connection to Lantmännen visible, the sentence "Good food from Lantmännen" must be in the account description.

Templates for Instagram
Download templates for profile picture, Stories and different ad formats here to the right.

The guarantor in an Event

On Instagram, there is no cover image where the Guarantor can be displayed. Therefore, there should instead be a permanent event with a picture of Grodden and the text "Good food" below.

Download template for easy handling of the guarantor in the picture, here to the right.

Images in the flow

We do not embed the guarantor in images in the flow because it takes too much attention from the specific product brand.

But if a product packaging is visible in an image in the flow, the guarantor must always be clearly visible. This must then be taken into account when photographing.

Advertisement / sponsored post on Instagram

In sponsored posts on Instagram, the guarantor should be visible as, unlike organic posts, it ends up in a different context.

Standing ad (4: 5):
The width of the guarantor is 1/4 of the format

Square ad (1: 1):
The width of the guarantor is 1/4 of the format

Horizontal ad (16: 9):
The width of the guarantor is 1/5 of the format


Example of ad in portrait format (4: 5)

Example ad in "event" format (9:16)

Example of ad in landscape format (16: 9)