The Brand foundation
Lantmännen has a clear position as an agricultural company and a clear positioning in food in Sweden. We are connected to origin, farmers, credibility and the responsibility from farm to fork.
Our ambition is to be an innovative and leading player today as well as in the future. We will continue to work with the power of a strong connection to our owners - Swedish farmers - with all the unique benefits that this means.
We can therefor increase the cohesion of all our communication and get more effective.
With our visual identity we want to convey Lantmännen as a future-oriented and innovative agricultural cooperative.