Has its basis in who we are, where we come from and what we want to be.
What we do is natural and simple.
In the selection of images it concerns natural light and people in their natural environment among other things. When it comes to printed material, we choose uncoated paper and environmentally certified paper.
What it is:
- Being honest and taking responsibility for our actions
- Acting with credibility and being transparent about both our strengths and areas where we need to improve
- Striving for natural ingredients and responsible working methods
- Acting internally with Openness and transparency
What it is not:
- Exaggerating good sides and denying those that are less good
- Displaying a façade that cannot withstand closer examination
- Takeing marketing actions that are not based on a real interest in the matter
- That all our ingredients are completely natural in principle even though it leads to e.g. deteriorated quality.