This is a summary of our overall brand platform. It describes who Lantmännen is, what we do, what we stand for and what we are working towards. Our brand platform is the basis for everything we offer, in what way we contribute to our owners, customers and consumers and how we show this.
Our brand platform includes all operations, brands and audiences. The goal is to have a customer-focused way of working which helps us to achieve uniformity, relevance and synergies throughout Lantmännen.
Our brand platform is overall and works as a framework for the group. With the Lantmännen brand as a foundation we develop sharper brand platforms directly to our different target groups and markets.
Our different product brands have their own brand platforms. If you need more information you can contact the respective company’s marketing department. Find our companies at www.lantmannen.com
For some businesses we have chosen to create our own identities outside Lantmännen’s brand. The Swecon business is e.g. directly related to Volvo’s construction machines and Swecon therefore uses a platform that is in line with Volvo Construction Equipment’s identity.