LiberSweet logotype

The logotype is a wordmark built from LM Sans, designed to convey clarity and modernity. To strike a balance between structure and softness. Two of the letters – one in the beginning and one in the middle – are shaped with organic shapes. This subtle contrast brings warmth and character to the logotype, while the sans serif foundation ensures strong legibility and a grounded visual presence.
The gentle interplay between the rational and the emotional captures the brand’s personality.

Primary logotype

The primary color for the logotype is the dark green.

To ensure optimal clarity in smaller formats, a refined version of the logotype has been developed. This smaller variant is slightly thinned and letterspaced, allowing it to maintain legibility and recognition even at reduced sizes.

The small-scale version should be used when the logotype appears at 30 pixels in height or smaller in digital applications, or 10 mm or smaller in print. For all sizes above these thresholds, the primary logotype should be used. This adjustment preserves the brand’s character while enhancing readability and visual impact in compact contexts.

Vertical logotype

A vertical version of the logotype is available as a complementary format. In this version, the wordmark is stacked vertically to accommodate narrow or tall spaces where the horizontal logotype cannot be used without compromising readability or layout.
This version is intended for exceptional cases only. It should be applied sparingly and only when clearly justified by spatial limitations.

The vertical logotype must never replace the primary version in layouts where there is space for the standard horizontal format.