The pattern comes from a monogram made of the organic letters in the logotype and by the separate organic letters. By scaling up the shapes and allowing it to extend beyond the surface, a series of fluid, identity-driven compositions can be created.
Placement, direction, size, and cropping are varied to form organic patterns with a strong visual link to the brand.
The purpose is to add depth and character without competing with
the content.
The pattern comes from a cutout of the organic letters in the logotype and/or by the separate organic letters.
Patterns can appear tone-on-tone or with more contrast, depending on the context and desired effect.
There is great freedom in how the pattern is composed – dense or airy, subtle or bold. What matters is that the organic nature of the core form is always preserved. It is this shape that carries the identity and creates recognition, even in more experimental applications.
Below show examples of how the pattern can be used across different formats.
Exampel of usage of the pattern in Power Point presentation.
