The Brand foundation
Our visual identity – the core
About our brand
Brand platform
Brand structure
Tonality
Graphical building blocks
Logotype
Color
Color for information graphics
Typography
Lantmannen Serif
Lantmannen Sans
Microsoft Office environment
Symbol
Image style
Guidelines Product photo style
Building blocks
Color, light and material
Image format
Exemple photo shoot brief
Information graphics
Pictogram
Construction
Design elements
Grid system
Paper quality
Lantmännen as guarantor
Then we use the guarantor
The structure of the guarantor
Digital medias
Social media
Facebook
Instagram
Youtube
guarantor in web ads
The Guarantor on packaging
Overall guidelines
Other markings
The guarantor in print and advertising
Size & position
TV – commercials and sponsorship
Lantmännen as sender
Guidelines (company and group)
Applications
Fixed identity carriers
Management in social media
Signage
Vehicles
Profile products
Work clothes
Flexible carriers
Publications
Graphical models
Banner/small surface
Commercial
Supply communication
Fairs/Event/Rollups
Recruitment ads
Print ad
Digital ad
Sökordsoptimering
Images for recruitment ads
Visual rooms
Interior
Vykort/Inbjudning
Concept design
Climate & Nature
Name & Logotype
Logotype with a message
The Ribbon
Example packaging
Typography
Image style
Pattern & illustrations
45% lower climate impact
Farm of the Future - Bjertorp
Logo
Logo - Farm name first
Signs
I You We
Concept logotype
Informationsgrafik
Tillämpningar
Digital implementation
Logotype & symbol
Interactive elements
Pictogram
Color
Graphic elements
Header
Typography
Named sites
Contact
Swedish
Image format
Standard image (Used in top of all pages)
1920 x 500 px
Manual teaser block rectangle
600 x 400 px
Manual teaser block square
400 x 400 px
Image in text editor
780 x 520 px
Theme blocks
Unique ratios