Apply the design. Examples of fixed and customizable carriers

In this section about layout examples we show how the identity’s component parts are put together in a layout. Here you can find design elements that are specific to Lantmännen and inspiring examples that show how our identity should be implemented.

In our design we aim for a powerful and active basic impression with a green and varied colour scheme. We are green and use a broad green colour palette to create a vivid feeling, by applying the green colour scale to typography, lines, pictograms and information graphics. The green is balanced with bright areas and creates dynamism and accessibility.

The sand coloured background accentuates the use of green and creates a soft impression. Layouts must create order and guide the recipient in the message hierarchy through a consistent and well-crafted design.

Digital implementering

Dessa sidor riktar sig till dig som ska ska tillämpa de grafiska byggstenarna för digitala ändamål. Innehållet ska ses som ett komplement till och en anpassning av de allmänna grafiska byggstenarna och går i huvudsak igenom undantag och tillägg.

Recruitment ads

The identity manual forms the basis of our recruitment ads and contains guidelines, directives and examples for how we maintain our visual identity.

Fairs/Events/Rollups

At trade fairs and events, we strive for a clear and professional appearance. Sometimes we operate several companies at the same trade fair, which places demands on cooperation and uniformity.

Visual rooms

Offices and buildings - an important part of our identity. One of our most important rooms when we meet customers and partners is our offices.

Publications

With different examples of design, we want to show how the identity can be handled graphically and visually. The examples are to be inspired by. It is possible to combine our graphic tools in different ways to achieve the same result; a more innovative and future-oriented company.

Supply Communication

I en utbudsannons gäller det att balansera det grafiska formatet med behovet av att kommunicera många erbjudanden och priser. Här visas exempel på hur layout kan varieras och de olika fälten utnyttjas på olika sätt.

In supply communication it is important to balance the graphic format with the need to communicate many offers and prices. Here are examples of how the layout can be varied and the different fields used in different ways.

Constant carriers

In some channels, on certain carriers and in communications, the handling of Lantmännen's graphic building blocks has been established and are fixed, there is no room for adaptations or own solutions. There are often established tools for orders.

Work and profile clothing

Workwear is an important part of profiling and a personal one. The profiling is fixed and tools for ordering can be reached via the Intranet.

Profile products

Profile products and profile clothing are one of several tools in our brand communication. The profile products must reflect Lantmännen's operations and our focus on sustainable development.

Vehicle

Vehicles are a strategic and cost-effective carrier for building the Lantmännen brand. Our vehicles must be white and bear the group logo according to the guideline.

 

Signs

Signs and flags have a fixed design with a predetermined appearance and tools for ordering. Read the separate sign manual for order documentation.

 

Identity in Social Media

Guidelines for using our symbol in social media.