In this context, video and moving images refer to all moving media that is produced for advertising contexts, regardless of channel choice (e.g. Youtube, Twitch, Facebook, Instagram). Formats for film, trueview, shorts, bumpers and the like.
When producing material in motion video, the guidelines apply regardless of the choice of channel. Formats can be used by different services/channels and therefore the guidelines are general.
For the best effect, the Guarantor should be on for the same period of time as the sending logo.
In the case of short formats, the Guarantor should be on for the entire sequence. Short formats refer to sequences of 6 seconds or shorter.
Landscape format
In landscape format (Trueview, bumpers, etc.), we use the Guarantor in its original design, with the text "Good food from Lantmännen" and placed in the lower left corner.
Portrait format
In portrait format (Instagram, Youtube shorts, etc.) we use the adapted version without text and with placement in the lower right corner.
In advertising contexts, we strive to use the basic version of Garanten.
Be aware that the position of the Guarantor may need to be adjusted so as not to be disturbed by controls/buttons from the channel.
