Logotype

Our logotype is the visual foundation of our brand identity. Read here about how to use it in different formats and how to place it.

Spot colour logo

Wherever possible, the logo should be printed in spot colours. Using these colours will keep the integrity of the brand mark.

Always use the artwork provided when reproducing the logo.

Process colour logo

Where spot colours are not available, eg editorial/press magazines use the process colour logo (CMYK).

Always use the artwork supplied when reproducing the logo.

On screen logo

This logo is for on screen and digital production use only.

Single colour logos

When colours are limited, use the simplified single colour version printed P.186.

Where only a black and white application is possible, use the greyscale logo (mono version).

Where the print is restricted by the print process (i.e. no tints possible, limited colours or the logo is too small to hold detail) use the simplified single colour black logo.

Logo minimum sizes

LOGO A
Core logo.

LOGO B
Detail within the logo has been adapted for print.

LOGO C
Detail within the logo has been removed to aid with print.

LOGO D
Detail within the logo has been adapted for print.

LOGO E
Detail within the logo has been removed to aid with print.

Logo A is the core logo, use this where possible. When logo size falls below the measurements indicated, use next size down.

Logo percentage coverage

Finn Crisp roundel always appears in top left quadrant of the pack.
It adopts a percentage of the pack's overall front face width or with extreme horizontal packs it's a percentage of the overall depth of the pack.

Logo don’ts

DO NOT:

A Colourise white artwork (Finn Crisp)

B Change direction of textured background

C Recreate the letterform

D Alter or distort logo artwork

E Alter roundel shape

F Change the background colours

G Distort or recreate the background texture

H Crop logo artwork

I Add elements to artwork

J Add effects to artwork

Please follow the same rules when using the small side of pack logo. Examples K & L.