The manual is aimed at anyone who works with communication of the Lantmännen brand. It exists to ensure that the communication of our operations and the image we convey of Lantmännen is consistent in both expression and design.
During 2021 we have done improvements in our logotype, with new design of the sprout and the usage of our own font, for a more proud and effective logotype. Read more about the guidelines here.
The elements of identity and how they are used. Basic guidelines for how to use these.
Describes how the elements of identity are put together into a layout. Here you will find design elements specific to Lantmännen as well as inspiring examples that show how our identity should be implemented.
Describes our supportive brand strategy, how we use the brand as a guarantor for our product brands in food but also in non food. Clear directives and visual examples.
These pages are aimed at those who are going to apply the graphic building blocks for digital purposes. The content should be seen as a complement to and an adaptation of the general graphic building blocks and mainly goes through exceptions and additions.
It is important that our visual identity conveys that Lantmännen is a future-oriented and innovative agricultural cooperative.
With a powerful and budding design language and inspiring images, we invite the recipient to our green world. With the help of information graphics, we show the results and the effect of our work. When we talk, we do it with the voice of the agricultural cooperative - proud that we can make a decisive difference for the future.
The visual identity is continuously updated to be an effective tool. Read more about our brand, its history and future under Brand fondation.
