Welcome to Lantmännen's Identity Manual
The manual is aimed at everyone who works with communication of the Lantmännen brand. It has been created to ensure that our communication and the image we convey of Lantmännen is consistent in both expression and design.
Our visual identity
It is important that our graphic identity conveys that Lantmännen is a future-oriented and innovative agricultural cooperative. The visual identity is continuously updated in order to be an effective tool.
With our powerful and burgeoning graphic language and inspiring images, we invite the recipient to enter our green world. With the aid of information graphics, we show the results of our work and the effects this delivers. When we speak we speak with the voice of the agricultural cooperative - proud of how we can make a decisive difference for the future.
Our graphic identity makes it easier to convey the image of Lantmännen as a future-oriented and innovative agricultural group.