The Farm of the Future logo consists of a custom symbol and the word picture Farm of the Future - Bjertorp and it is one of our most important elements for communicating our demo farm Bjertorp.
This is where the agriculture of the future, is created, tested and taken on to other farms.
The Farm of the Future logo consists of a custom symbol and the word picture Farm of the Future - Bjertorp and it is one of our most important elements for communicating our demo farm Bjertorp.
This is where the agriculture of the future, is created, tested and taken on to other farms.
The colors of the logo follow Lantmännen's identity color. The green color in the logo is used primarily on signs when the logo is at the top up in the hierarchy. When the logo ends up secondary or lower in hierarchy we use the gray logo color.
We use the white logo when we place the logo on backgrounds which are dark and where neither the green nor the gray logo is visible.
Green
Pantone: 7738 C, 361 U
CMYK: 75/0/100/0
RGB: 58/170/53
HEX: # 3AAA35
Gray
Pantone: 425 C, 425 U
CMYK: 0/0/0/77
RGB: 95/96/98
HEX: # 5f6062
White
Pantone: -
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #f f f f f f f
The logo is primarily applied in gray or green on Lantmännen's beige background color. This mainly applies to signage design.
However, there will be contexts where you need to apply the logo in other places than on signs, where we either can not choose the beige background color or may not want to use it.
Examples of this are websites and social media where you might want to use an image as a background instead.
In these contexts, it is important to get as good a contrast as possible against the background.
Beige background
Pantone: 9080 C, 9080 U
CMYK: 4/5/8/0
RGB: 247/242/236
HEX: # F7FEC
Primary logo
We primarily use the logo where Farm of the Future is presented in a row.
Secondary logo
We use the secondary logo when the primary logo becomes too long.
Adjustment zones
These zones are used to measure the free space around the logo, such as align text with the logo.
Free space
The logo must always be surrounded by a free space. It is based on the letter T in the word picture Farm of the Future and the letter's uppercase height. The free space always follows proportionally in relation to the size of the logo.
Minimum size
The minimum size in print is 35 mm
Adjustment zones
These zones are used to measure the free space around the logo, such as align text with the logo.
Free space
The logo must always be surrounded by a free surface. It is based on the letter T in the word picture Farm of the Future and the letter's uppercase height. The free space always follows proportionally in relation to the size of the logo.
Minimum size
Minimum size in print is 20 mm
Horizontal signs
On horizontal signs where we have little vertical space and plenty of horizontal space, we use the primary logo.
Digital horizontal surfaces
Like horizontal signs where the vertical space is often small and we have plenty of space horizontally, we use the primary logo.
Digital vertical surfaces
On digital vertical surfaces such as Instagram stories or Instagram posts that are square, we use the secondary logo, which here has the opportunity to come up a little larger than the primary logo.
