Flexible carriers
In contexts where Lantmännen works with different messages, there is the opportunity for adjustments in the design. The graphical building blocks are the same but adjustments are made for different occasions.
In contexts where Lantmännen works with different messages, there is the opportunity for adjustments in the design. The graphical building blocks are the same but adjustments are made for different occasions.
These pages are aimed at those who are going to apply the graphic building blocks for digital purposes. The content should be seen as a complement to, and an adaptation of, the general graphic building blocks and different exceptions and additions.
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The identity manual forms the foundation of our recruitment ads and contains guidelines, directives and examples for how we maintain our visual identity.
At trade fairs and events, we strive for a clear and professional appearance. Sometimes we operate several companies at the same trade fair, which places demands on cooperation and uniformity
Offices and buildings - an important part of our identity.
One of our most important spaces when we meet customers and partners is our offices.
With different design examples, we want to show how the identity can be handled graphically and visually. The examples are to be inspired by.
It is possible to combine our graphic tools in different ways to achieve the same result; a more innovative and future-oriented company.
In a supply communication ad, it is important to balance the graphic format with the need to communicate offers and prices.
Here are examples of how the layout can be varied and the different fields used in different ways.