The guarantor of store supplies
When campaigning in stores, we always use Garanten on all devices. The same basic rules for placement and size apply, and here are a couple of examples.
When campaigning in stores, we always use Garanten on all devices. The same basic rules for placement and size apply, and here are a couple of examples.
The guarantor is primarily placed in the lower left corner.
The primary location is in the lower left corner of the device.
The size is primarily based on the width of the unit (1/4 of the width).
Read more here.
The final size is determined depending on the width of the device, the design of the device, the placement and size of the sending logo. A case-by-case assessment is required to get an accurate presentation of the Guarantor.
To the left is a plug-in sign.
In retail environments, there are often units with odd formats and solutions. Often, the devices are placed directly on the floor, far from direct eye-catchers. Here, an adaptation is often required for optimal presentation.
Devices placed on floors
We generally avoid putting messages far down on devices that are placed on the floor, as these are not visible and disappear towards the floor. The guarantor may then need to be moved up and instead placed next to messages or other design on devices.
See example of display box on the left.
On devices that have odd formats and are to be read in difficult places, a check and possibly an adaptation by the Guarantor is required.
Slim Drives
A narrow unit, such as a roll up or triangle sign, requires a larger size of the guarantor than the basic rule (1/4 of the width). A good presentation requires a size adjustment. Read more: odd formats, rules for roll ups
Difficult placement
Devices that are placed low and on the floor require adaptation of the entire communication surface. We avoid placing messages too far down on devices as there is a risk that it will disappear towards the floor or be obscured too much. The guarantor then follows the message and is placed in connection with it. See the example above.