Basic rule
The guideline when a product brand is a sponsor of a program is that the Guarantor in its entirety should be present throughout the film sequence. The same principles for the design and placement of the Guarantor apply as for TV advertising.
- Fixed placement in the lower left corner
- is on throughout the sponsorship sequence
Channel Limitations
Some channels have rules that control what can be shown in the box when sponsoring TV shows. Restrictions may apply to the number of messages on the surface, the number of logos or purchase-driving communication. It may be approved to show logo and guarantor in the picture but only a trademark in a statement.
If the existing solution is not accepted, check with identity@lantmannen.com There are options for handling the Guarantor for these occasions.
Contact identity@lantmannen.com for questions.