There are different versions of the Guarantor, depending on the sender and channel.
Print and Ads - The Group as sender Packaging - For Product brands Print and Ads - Product brands as sender Digital channels - Facebook template cover image
Our basic strategy is to show that Lantmännen is behind and supports our brands - as a guarantor, in all channels.
On all our websites for our product brands, we do this through a common footer and a graphic image of the guarantor, which is attached to the page. In this way, we make the connection clear for the visitor to understand and easy to read further about us and our other activities.
The guarantor is automatically placed on web pages located in our network of websites, the Green Web Framework. The guarantor for websites is interactive, and links to an information text about Lantmännen which is on the footer on all pages.
The guarantor is a requirement
The Guarantee shall be used on all websites for our product brands in food B2C and for brands covered by the Guarantee in a clear manner. This applies to both Food and Non-food and clarifies who is behind the brand.
The guarantor will appear on all websites for our product brands in Food B2C and for trademarks covered by the Guarantor in a clear manner. The Guarantor is designed to be responsive and work well in mobile devices.
For the same reason as on packaging, we use a compressed Guarantor for space reasons.
In which markets does the Guarantor apply?
On websites aimed at the Nordic markets, this is a requirement. In other markets, it is optional to use the guarantor in the product brand's market material. Where a website has Nordic languages / language choices, the Guarantor must be added.
In desktop mode, the guarantor is displayed in the lower right corner of the browser, and follows when scrolling. When you click on the guarantor, the browser scrolls down to the bottom of the page, where more information about Lantmännen and a link to lantmannen.se are displayed.
Contact Lantmännen Digital Specialist for connection of the Guarantor on your page.
In mobile mode, the guarantor is displayed in the lower right corner of the screen, and follows when scrolling. When you click on the guarantor, the browser scrolls down to the bottom of the page, where more information about Lantmännen and a link to lantmannen.se are displayed.
