In collaboration with an influencer, we pay them to reach their target audience. It is their "voice" we strive for and therefore make no demands to add the Guarantor visually in their posts. However, we do require to be mentioned in the post with "Good food from Lantmännen".
In paid collaborations with influencers, we make no distinction between their channel choices, our guidelines for the use of Garanten are general. That is, we do not make any distinction between content for our own channels or advertising.
The influencer does not add Garanten graphically in their posts.
The phrase "XXX is good food from Lantmännen" is written in the caption.
It is desirable that the phrase "XXX is good food from Lantmännen" is also mentioned in the post.
