The guarantor is presented in all contexts where our product brands are communicating.
In social media, it is mainly Facebook, Instagram, Youtube and Twitter where we are active and where we have directives and support.
In social media in our own feeds, the adapted version of Garanten is used.
It is adapted for smaller surfaces/screens and is placed at the bottom right of all posts.
We make some differences in how we use the Guarantor depending on the type of content we post. In order not to compete with the content, the type of post determines whether the Guarantor should be shown or not.
Guidelines for using the Guarantor:
When the product brand logo is shown
In posts where the brand logo is used as the sender, the Guarantor should be used.
When product packaging is shown
In images and sequences where product packaging is in focus, we insert the Guarantor.
We make certain differences in how we use the Guarantor depending on the type of content we post. This mainly applies to posts that do not specifically highlight products and brands but are more of a "general inspiration" nature.
Rule of thumb for not using the Guarantor:
Inspiration
When images and videos show recipes, cooking of a more general nature.
Collaborations
In collaborations where external brands are visible in the content, we do not show the Guarantor. Too many graphic elements take away the focus and Lantmännen should not stand as a guarantor for other companies and brands.
Products without a Guarantor
When marketing products that do not carry the Guarantor on the packaging, we do not use the Guarantor.
