It is important that the Guarantor is displayed correctly in our social media channels. Here you will find instructions and examples of how the Guarantor is used on Instagram.
Profile picture and bio
To avoid logos being cut in the channels' established image format and large variation between profile images in Lantmännen's social media, we follow the following guidelines:
- The profile picture should only show the product brand logo, without payoff or other texts.
- Use white background, unless there is another background color or pattern in the Trademark Manual.
- The width of the logo should be at least 80% of the format.
Bio
To make the connection to Lantmännen visible, the sentence "Good food from Lantmännen" must be in the account description.
Templates for Instagram
Download templates for profile picture, Stories and different ad formats here to the right.
The guarantor in an Event
On Instagram, there is no cover image where the Guarantor can be displayed. Therefore, there should instead be a permanent event with a picture of Grodden and the text "Good food" below.
Download template for easy handling of the guarantor in the picture, here to the right.
Images in the flow
We primarily use the guarantor in all posts in our social media channels.
In general, when the product or packaging is included in the post, the guarantor must be used. If a product package is visible in an image in the feed, the guarantor must always be clearly visible. This must then be taken into account when taking photos.
Exceptions are more "daily" posts without direct allusion or connection to product or brand.
Advertisement / sponsored post on Instagram
In sponsored posts on Instagram, the guarantor should be visible as, unlike organic posts, it ends up in a different context.
Standing ad (4: 5):
The width of the guarantor is 1/4 of the format
Square ad (1: 1):
The width of the guarantor is 1/4 of the format
Horizontal ad (16: 9):
The width of the guarantor is 1/5 of the format